Case Study – Active Truth – Southern Cross Cargo

The Active Truth (AT) story is well documented on their website www.activetruth.com.au

Stevie and Nadia, Active Truth’s founders set out to create a brand that not only serviced the activewear needs of all women, but celebrated them too. In 2016, they launched Active Truth.

They launched Active Truth with 100 pairs of tights in a plastic tub, a homemade website and no marketing budget – oh, and full-time day jobs too! As sales increased Nadia’s living room, and later bedrooms, became their warehouse and distribution centre. Stevie’s kitchen bench served as their office.

Today they have a premium Shopify based store with fully integrated distribution warehouse operated by Southern Cross Cargo. And have collected multiple awards along the way including being the Telstra Small Business Award winner for Queensland.

Southern Cross Cargo are pleased to have been a part of AT’s journey to date. When AT ran out of space at home we were able to take over responsibility for the distribution of their products to allow them to focus on product development, marketing and sales.

We have replaced their initial manual picking process from tubs with a fully integrated warehouse management system (WMS) guiding picking by bar code scanning to ensure full order and inventory accuracy.

SCC WMS receives EDI messages of orders from AT’s Shopify store immediately the order is confirmed in Shopify. SCC WMS then places the order on a handheld scanner for picking. Items are picked and scanned by bar code ensuring only the correct item can be picked. The items are then packed including AT specified accessories (and handwritten notes for special occasions). The picking label is then scanned to produce an Australia Post Express label that ensures each order is sent to the correct customer and fully trackable.

The automation is such that orders placed before lunchtime can be dispatched the same day.

SCC have been able to provide the support to AT to allow them to grow seamlessly without the need to lock in leases or dedicated logistics staff. We are now sending out as many orders in a day as we were in a month when we first started the journey with them.

SCC have also provided the scalablity to maintain delivery standards through the massive order increases over specific sale campaigns. SCC plays a major part in the AT returns process. Checking and repacking stock at the same time as processing credits and refunds in Shopify for those returns.

With everything we do, we strive to deliver solutions and provide support so those that we engage with can prosper.

Our success with AT is built on our WHY “with everything we do, we strive to deliver solutions and provide support so those that we engage with can prosper.” We believe that we have delivered on that promise to AT and that we have been successful in aiding their growth. We have built Trust. We have made relationships with AT and their customers personal and we show we care about them and their success. AT know we treat their stock and customers as if they were our own. We know and appreciate how important that experience is for AT and their customers and how it can impact their business.

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